Campaign Optimizer
Stop the bleeding
Campaigns spending real money with no profitable sales. Pause the campaign or lower individual target bids.
No campaigns are bleeding in this period — nothing to pause.
Block irrelevant books (from Amazon Complements)
No Complements with spend and $0 sales in this date range.
Heal the leaks
Targets that click but don’t convert. A ~30% bid cut keeps the placement while cutting the waste. Stop-campaign bid options appear beside their Pause action.
No leaking targets above the spend threshold. Looking good.
Grow the winners
Estimated net royalty gain after projected ad spend, using current ACOS and a 40% royalty assumption.
No clear scale opportunities yet — check back after more data.