Booktol Ads

Campaign Optimizer

Stop the bleeding

Campaigns spending real money with no profitable sales. Pausing them frees budget immediately.

No campaigns are bleeding in this period — nothing to pause.

Block irrelevant books (from Amazon Complements)

No Complements with spend and $0 sales in this date range.

Heal the leaks

Targets that click but don’t convert. A ~30% bid cut keeps the placement while cutting the waste. (Skipped for campaigns already listed under Stop the bleeding.)

No leaking targets above the spend threshold. Looking good.

Grow the winners

Profitable targets and budget-capped campaigns. Small raises here buy more of what already works.

No clear scale opportunities yet — check back after more data.